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Interview with Malie Bingham of The Vintage Shopping Guide

In 2007 Malie Bingham founded the Vintage Shopping Guide. It started out as a simple directory of vintage stores across the country. The business slowly expanded to include fashion exhibit listings, an event calendar, vintage industry news, blog, and interviews with designers, stylist, curators, and more. The company also publishes NYC vintage stores maps and educational e-books related to the business of vintage. Her mission is to promote the sale, care, and storage of vintage clothing and accessories. Vintage Shopping Guide has become one of the definitive directories for vintage stores across the country.

Today Bingham is working on a vintage shopping guide book series that will start with a book on all the vintage stores in the NYC, published by Rizzoli Publishing in 2010. The hope is to publish the vintage shopping guides for every major city.

I had a chance to chat with Bingham about her guide and her love of vintage.

What is Vintage Shopping Guide? How did it come about?

VintageShoppingGuide.com is an online resource for all things relating to vintage clothing and accessories. We have a store listing (which includes) all vintage stores across the country. We also do interviews every other week with designers, stylists, curators, etc. talking about how they use vintage as inspiration in their work. We also list all fashion exhibits from around the world, and there is a VSG Blog.

VSG got started because as a designer you have to constantly shop for inspiration. That means shopping current designers at high-end boutiques all the way to the [thrift shop] vintage stores. I had compiled a list of vintage stores from all the cities I had lived and visited. People I worked with were always asking me where to go and I would email them the list. Someone pointed out that this should be on the web, and VSG was born!

Your articles and interviews are always so intriguing. How do you decide whom to interview?
There is really no special formula. I love talking to people and when I visit a store or a vintage trade show I start talking to people. Sometimes people recommend others to me or sometimes I read about someone, and I think they might be interesting. Almost all of the time people are willing to be interviewed.

Which has been your best interview yet?
There have been some really good ones! But I learned a lot from Kerry Taylor from Kerry Taylor Auctions in London. She has worked for Sotheby's Auction House, and specializes in the super high-end clothing and textiles. At that time I knew nothing about the auction side of vintage. She explained everything so well, and I ended up using much of the information later in my e-book in the chapter on selling via auction houses.

What is your philosophy on vintage in the modern fashion landscape?
Don't date yourself. I love vintage as much as the next person, but I never wear it head to toe. I like to mix it in with current fashion so that it becomes just a cool skirt or an interesting top I have on. I would much rather someone say to me, "Hey, that's a really nice dress. Where did you get it?" Then I can say, "Oh, it's vintage."

As a designer, how do you feel about some designers infusing so much vintage reference into their collections? How much is too much?
As a designer myself I am a little bit biased. I love to see designers using inspiration from all kinds of different sources. But I don't like it when they just copy it exactly. I believe you have to make something your own by changing it up just a little bit. You know, change the fabric, add a tuck here, change the sleeve or the collar. Do something so it is surprising and fresh.

What's been your best vintage score?
I have two. My adorable fiance got my engagement ring at Doyle & Doyle, an estate jewelry store here in NYC. It turned out to be a 1930s vintage Tiffany! I was ecstatic!

Then, when I was looking for my wedding dress, one day I decided to stop into this vintage store close by to where I work. I wasn't expecting to find anything, as they don't really specialize in evening gowns. I totally scored on my lunch break when I found this pale pink rejected prom dress that is covered in tulle. It is strapless and super tight in the bodice and then poofs out like a princess dress down to right above my ankles. I feel like such an ingenue in that dress! The best part is that even with the slight alteration, the dress was only $175. I love a bargain!

Which are your favorite vintage stores in NY? LA? Anywhere else?
In NYC for jewelry you can't beat This N' That Collectibles. For casual clothes I go to Cheap Jacks. For the best selection of boots it has to be Daha Vintage. And for fancy vintage you have to go to New York Vintage. In LA, for casual I like Wasteland. For a more memorable evening dress The Way We Wore is incredible. In Miami you have to go to Miami Twice and Back-N-Style.

You've written an Ebook. Tell us about it.
With the economy being in such flux lately I was getting a lot of emails from people wanting to know where and how to sell their items to the vintage stores. So I decided to make a step-by-step guide that takes people through the steps of giving to charity, selling to a resale shop or vintage store, selling it themselves via online auction, and selling via action house. I worked directly with vintage storeowners and auctioneers and other people in the vintage business to find out the inside scoop on what to look for, and what someone can expect from each kind of deal. The e-book is called How to Make Money Cleaning Out Your Closet, and it is available on VintageShoppingGuide.com and on Amazon.com Kindle Store.

Who is your favorite designer-not living?
I adore the lady-like silhouettes of Dior, in the early years.










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