State of the Antique Union
As we begin the New Year in the depths of a recession, we must approach the future with cautious optimism. With a new president and a changing political atmosphere, we can only hope that things will start to improve.
Here at Today's Vintage, we hear the news of the antique and vintage community - of business slowing, stores closing and shows downsizing. But we also hear great things too, about stores doing well, and even expanding into second locations, like A Moment In Time, in Fremont, Calif.
We have to wonder, what is it that makes a difference? Why do some businesses die, while others thrive? Is it marketing strategy, specific inventory, customer service skills, or location, location, location? Could it be blind luck or sheer determination, or a combination of all these things?
We've noticed that those businesses who are most successful:
- Have consistent advertising programs
- Know what their customers want
- Keep inventory and displays fresh
- Stay current on trends and price
- Have an online presence and are
willing to sell and ship out of area
We'd like to hear from you - the dealers, store owners and show producers - on what makes the difference. Tell us what you find keeps you in business in a diminishing market and a down-turned economy. With permission, we'll publish your comments as part of an article in an upcoming issue.
In addition, we'd like to offer a free classified ad to all who want it, to appear in our February issue and online at www.todaysvintage.com. Sell any one item, with price and phone number, in up to 20 words. Email your ad content to: Ads@TodaysVintage.com
Regards, Angela Moore. Editor
www.TodaysVintage.com
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